POWER YOUR STUDIO’S SUCCESS

WELCOME TO THE
         JOIN-XSOLLA ACCELERATOR PROGRAM

The Journey of Indies (JOIN) Program powered by Xsolla, is designed to address the unique challenges faced by indie and mid-tier developers in Brazil, offering structured support through educational programs, mentorship and talent selection, training, collaboration and publishing and distribution support.
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Program Details

JOIN 2025 will be divided into two stages: Crossing the Threshold and Meet the Hero.

The first stage - Crossing the Threshold (April to June, 2025) - consists in a business and export qualification program, conducted on online platforms, aimed at preparing small and medium Brazilian entrepreneurs in the digital games sector for the growth and internationalization of their businesses. The program includes mentoring and workshops with investors, business leaders, researchers, and experts in entrepreneurship, exportation, and negotiation.

The second stage - Meet the Hero (June 24 to 26, 2025) - is an event held in a hybrid format, aimed at attracting national and international investments and business opportunities for the Brazilian digital games industry. The event includes a business round, pitch presentations, and an exhibition of Brazilian indie games.
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Benefits for developers

  • Learn from industry and sector experts
  • Localized education
  • Masterclasses

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What we provide:

  • Education
  • Mentoring
  • Networking

Courses

Crossing the Threshold

The Crossing the Threshold stage consists in a series of lessons on production, planning and direction.
Each week, a specific topic will be addressed, with lectures and mentoring sessions organized according to the following schedule:


Week 1
07/04 - 11/04



Week 2
14/04 - 18/04





Week 3
21/04 - 25/04





Week 4
28/04 - 02/05

Week 5
05/05 - 09/05






Week 6
12/05 - 16/05






Week 7
19/05 - 23/05






Week 8
26/05 - 30/05




Week 9
02/06 - 08/06
Game concept



Game concept





Game concept





GAMESCOM BREAK

Planning and pre-production





Planning and pre-production





Planning and pre-production





Prototype and tests




Prototype and tests
Lecture - Game Design
Lecture - Project Management


Lecture - Creative Direction
Lecture - Project Management




Lecture - Creative Direction and Project Management
Lecture - Narrative Design







Lecture - Production and Self Publishing
Lecture - Marketing





Lecture - Marketing and Investment in Games
Lecture - Financing and Investment




Lecture - Funding and Publishing
Lecture - Marketing and Promotion Strategies




Lecture - Monetization and Pitch




Lecture - QA (Quality Assurance)
08/04 (19h - 21h) - Opening
09/04 (19h - 21h) - Mentorship - Game Design
10/04 (19h - 21h) - Mentorship - Project Management and Business

15/04 (19h - 21h) - Mentorship - Game Design and Project Management
16/04 (19h - 21h) - Mentorship - Monetization
17/04 (19h - 21h) - Mentorship - Creative Direction, Production, and Business


23/04 (12h00 - 13h00) - Mentorship - Pitch and Marketing (Masterclass: How to Get a Publisher)
23/04 (19h - 21h) - Mentorship - Narrative Design and Creative Direction
24/04 (19h - 21h) - Mentorship - Game Design and Project Management




06/05 (19h - 21h) - Mentorship - Project Management and Production
07/05 (10h00 - 11h00) - Mentorship - Creative Direction and Marketing (Masterclass: Game Marketing)
08/05 (19h - 21h) - Mentorship - Product Design and User Focus

13/05 (19h - 21h) - Mentorship - Narrative Design and Self Publishing
14/05 (19h - 21h) - Mentorship - Project Management and Game Design
16/05 (14h30 - 15h30) - Mentorship - Business, Pitch, and Self Publishing (Masterclass - Self-Publishing)

20/05 (14h30 - 15h30) - Mentorship - Monetization and Pitch (Masterclass - Sales and Outsourcing Services)
21/05 (14h30 - 15h30) - Mentorship - Production (Masterclass - Best Practices in Production)
22/05 (19h - 21h) - Mentorship - Project Management and Marketing

27/05 (19h - 21h) - Mentorship - Narrative Design and Pitch
28/05 (19h - 21h) - Mentorship - Monetization, Pitch, and Business
29/05 (19h - 21h) - Mentorship - Creative Direction

03/06 (19h - 21h) - Mentorship - Project Management and Self Publishing
04/06 (19h - 21h) - Mentorship - QA (Quality Assurance)
05/06 (19h - 21h) - Closing
In addition to the the mentoring and workshops, five (5) Masterclasses will be held in partnership with Xsolla:
  • How to Get a Publisher 23/4
  • Game Marketing 7/5
  • Self-Publishing 16/5
  • Sales and Outsourcing Services 20/5
  • Best Practices in Production 21/5
Courses

Meet the Hero

Evaluation Criteria - Pitch (0 to 5 points each):

Proficiency in English
  • Clarity, fluency and appropriate vocabulary.

Oratory/Cohesion
  • Logical structure, persuasiveness and effective communication.

Presentation Resources
  • Strategic use of visual elements (slides, GIFs, videos) without pollution.

Design
  • Professionalism, visual identity and slide organization.

Business Plan
  • Feasibility, revenue model, target market and financial projection.


Approval for the Pitch Test:
  • Minimum required of 20 points in total (average 4 in each criterion).
  • Highlights: Teams with high scores will have priority for pre-Demoday mentoring.
  • Note: The Pitch Test is eliminatory. Only those who pass (20+ points) advance to the Demoday, where they will present to real investors.
             There's no reason to go on the founder's journey alone. Hundreds of industry folks have done it before, and they can help you avoid mistakes, save time, and find success quicker. That's our goal.
— Manny Hachey, Accelerator Program Director
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