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8. MONETIZATION AND MARKET OPPORTUNITIES
Making a great game is only part of the challenge. Making it sustainable is just as important. In this module, you’ll learn how to design strong in-game economies, understand monetization models for free-to-play and mobile games, and track the right performance metrics. We’ll also explore emerging opportunities in alternative ecosystems such as web games, social platforms, and branded content.
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YOUR EXPERTS
Miguel Campillos
Game Designer - Author of F2P Game Economics
Miguel Campillos is a game economy consultant with over 15 years of experience, specializing in free-to-play games. He authored Free to Play Game Economics and has worked on titles like Steel Legions, Dark Orbit, and Dino Storm.
YOUR EXPERTS
Mari Yalong
LiveOps & Product at PerBlue
Mari is a game dev professional with specialties in live game monetization, product management, and community. As an avid gamer all her life, Mari was thrilled to learn that her expertise had a home in game development. She’s currently the product owner for the award winning mobile game, Disney Heroes: Battle Mode which just celebrated its 6th anniversary.
Rafael Morgan
Vice President of Marketing and Partnerships at CrazyGames
Rafael Morgan is an accomplished professional in the gaming and technology industry, known for his innovative approach and impactful contributions. With a strong background in marketing and strategic partnerships, Rafael has successfully navigated the complexities of the digital gaming landscape. His expertise spans across launching successful campaigns, forging collaborative partnerships, and fostering community engagement in the gaming space.
Maurice van der Boor
Consultant for Games and Digital Entertainment
Maurice is a product and production consultant and builds HTML5 games with his company Omni Play. Maurice has a proven track record in game production and product management spanning over 16 years in the gaming industry. Previously, Maurice was Head of Product at Azerion and responsible for a portfolio of web- and mobile games. He has led over 60 game projects in his career.